What Amazon Missed: The Everything Moment

Americans spend $400 billion in the year after a move, and much of that money is spent haphazardly, as stressful, reactive choices. Relocation is an $86B global industry itself, yet this massive economic opportunity is still mired in outdated systems, fragmented processes, and indifferent service-providers.

Here’s the thing: Amazon built the Everything Store but overlooked the Everything Moment, the pivotal life event when your largest financial relationships (housing, mortgages, insurance, banking, vehicles, utilities, healthcare, education) are suddenly up for grabs.

I became a nomad initially to reinvent myself, then fell in love with it. Pro tip: whacking a gasoline-filled melon with a bat in your suburban cul-de-sac is an unexpectedly permanent cure for boredom (and a surefire path to wanderlust). Link: Reddit /r/WinStupidPrizes

Thirty moves so far, soon to be thirty-one (next month), spanning college dorms, a damp studio in Shanghai, investor crash pads in San Francisco, and suitcases that shuttled with me between Singapore and Tel Aviv. Each relocation taught me the same, painful lesson: when everything you own is boxed, taped, and out of sight, you are at the mercy of an industry that profits from your anxiety. Brokers dangle impossibly low estimates, then flip your job to the cheapest hauler. Carriers are paid on whatever the final invoice becomes, so extra “long-carry” or “fuel surcharge” line items appear like magic. Insurance hides behind the 60-cents-per-pound loophole that values a 65-inch OLED at forty-five dollars. The incentives are engineered for everyone but the customer, which is why the average Net Promoter Score for moving hovers between Comcast and a root-canal.

Moving is the single most permissioned disruption a household ever allows. You’ve just decided to move… congrats! You should be celebrating old friends and new beginnings, not becoming a logistics expert. Getting quotes usually means letting a parade of strangers stroll through your kitchen cataloguing forks, photos, and heirlooms. Your pain tolerance sets a natural limit to how many quotes you’ll get, and how efficiently you’ll find the best price. That disruption is a monumental opportunity. Handle it well, and you earn a depth of trust no banner ad, influencer reel, or credit-card cashback stunt can match. Mishandle it and you confirm every nightmare Yelp review.

Move AI shifts the economics back to the only stakeholder that truly matters: the person whose entire life is packed inside that truck.

Our vision? Moving shouldn’t trigger dread. It should feel clear, straightforward, and tailored specifically to you. That's why we created Maddie, our intelligent AI assistant, informed by collective wisdom from countless moves. Maddie guides you through a quick, personalized onboarding, setting clear, realistic expectations instead of vendor hype and hidden gotchas.

Next, you'll answer detailed questions about your property. Maddie proactively flags edge cases that cause common quote inaccuracies, hunting for places where vendors may need more. She’ll prompt you specifically (“Do you have an attic? Do vendors need to reserve an elevator? Where can they park?”) The result? Zero surprises, upfront accuracy, and far fewer headaches later.

Then, you’ll do a quick MTV-Cribs-style walkthrough. Snap some photos, and our Maddie will generate a centimeter-accurate inventory. Cabinets closed? She'll conservatively assume they’re full and proactively tell you to take some clarifying shots if you want a lower quote. No clipboards, guesswork, or costly surprises. Your detailed inventory is sent to our network of top, licensed carriers, who competitively bid on identical, clearly defined job scopes. Suddenly, moving becomes fungible. Lowball bids are instantly flagged, your payment sits securely in escrow until the job is complete, and any claims are handled.

Finding trustworthy movers manually is exhausting. Reviews can be AI-generated, vendor incentivized or just mislead. Vendors who dazzle on Google often disappoint on Yelp. Move AI cuts through the noise with rigorous, cross-platform analysis and proactive monitoring to flag bad practices before they affect you. Any mention of extortion and they're gone from our network.

From your initial scan, we generate a structured inventory. Discarded your mattress and loaded up on tech? Maddie might suggest an opt-in deal on that Eight Sleep mattress everyone (including Jason Calacanis) won’t stop talking about. With Move AI, you’re finally seen, not sold.

What’s the outcome? Transparent pricing, meaningful savings, fair opportunities for quality movers, and no tolerance for bad actors. With Move AI, moving finally enters the future.

My thirty moves became accidental R&D. Every gouge, delay, and shattered TV became a line of code or a policy rule. There are real challenges on both sides of the moving equation. We understand vendors face uncertainty from incomplete customer info. Our detailed upfront inventories remove ambiguity, boosting efficiency and easing friction for everyone. This uncertainty breeds mistrust, and mistrust creates friction and frustration… missed details lead to surprise fees, delayed deliveries, or worse, leaving families anxious, overcharged, and stuck waiting for answers with their lives, literally in limbo.

Investors wonder if we’re just another marketplace. We’re not. We’re capturing the overlooked gateway to every household decision that follows a move. We turn turmoil into trust, and trust earned under duress compounds. We’re fixing an industry people loathe, and building a proprietary data pipeline to own every household decision that follows.

We’re early, but our early customers love us. As Bretton A., Founder & CEO who moved from San Francisco to New York City, put it, “It was like having Jarvis from Iron Man sort out my life. Smoothest move ever.”

Ultimately, customers get relief, movers earn more through honesty instead of gimmicks, and brands engage consumers exactly when they’re most receptive.

We’re live, inviting top movers, visionary brands, and bold investors to redefine moving forever. Ready to move beyond moving? Let’s chat.